SWinG partners ready to #BalanceForBetter in sport


Paris, France, February 18-19 - The SWinG project partners, including ENGSO Youth, gathered last week in Paris to officially kick off the project aiming to bring more diversity into the sport leadership boardrooms.

We believe that by closing the gender gap, the sport sector will see many benefits related to better governance and the modernisation of its approach to sustain and increase the number of active participants.


"We are excited to be part of this ambitious project and look forward to seeing what opportunities can open up for young female leaders in sport with mentorship from successful entrepreneurs. During the kick off, it was clear that there is a lot of knowledge and experience from the sports, business and academic sectors across the partnership so it will be exciting to see how we can work together to achieve diversity at the decision making level in sport." - Rachel May, ENGSO Youth Committee member

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What to expect from the SWinG project?

The aim of this unique partnership is to act as a catalyst for change and support women to make their way to the decision-making positions in sport governing bodies. The project will promote the Executive Board as an option for women volunteers while also focusing on motivation, training, and skills development for the participants.

SWinG is an ambitious project, led by the French Federation for Company Sport, which has been designed to develop and pilot a new transferable approach.

What was discussed at the Kick-Off?

The focus during the kick off meeting was on creating a spirit of cooperation and to develop a shared understanding of the project, its rules and vision.


On day two, partners worked together to understand, agree and develop avenues for the production of the “State of Play Report of Women in Decision Making Role in Sport in Europe”. They also examined, confirmed and designed a few proposals.

Last but not least, they planned future actions and in particular explored and generated ideas to develop a meaningful and impactful experience for both mentors and mentees.

What are the next steps?

Besides developing the initial State of Play reports, the partnership will further build the SWinG concept and launch an open call for participants, both mentors and mentees.

“Through the two-day event and the various exchanges we had it is obvious that there are many similarities between the business and sport worlds regarding diversity in leadership positions. The project is a unique opportunity to develop female talent in sports organizations, leveraging learning from business side” said Cécile Bernheim, President of PWN Paris

“The SWinG project represents a tremendous opportunity to support women to take the step forward and be full of confidence that they can do it. I’m impressed by the work already carried out and by the electric spirit of the meeting. I am looking forward to work with the partners in the next 3 years” said Marijke Fleuren, President of the European Hockey Federation

“It is a privilege and an honour to bring in such a strong and unique partnership. When you join forces with Athetes for Hope (US), the European Federation for Company Sport – EFCS (FR), the European Hockey Federation – EHF (BE), ENGSO Youth (HU), the network of Les Femmes Chefs d’Entreprises Mondiales FCEM (FR), the Professional Women’s Network – PWN (FR), the Società Sportiva Lazio (IT), the Sport Club Partizan Skofja Loka (SL) and the University of Copenhagen (DK) you feel quite a buzzing energy. I am confident that we have the right set of skills, experiences and willingness in the room to identify and nurture women emerging leaders and empower them to become real actors of change.” said Carole Ponchon, the SWinG project leader.

#womeninsport #women

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